Management Capabilities

Pre-Event

  • Consulting Services for New and Existing Events –  Uncover opportunities for growth and thorough, strategic competitive analysis and market assessment.
  • Facility Selections and Negotiations – From the selection of a venue that maximizes the potential for an event’s success, to negotiations that will contribute to profitability, TRG’s experience in 80+ venues and our extensive network of industry contacts ensure the best possible venue.
  • Budget Development – Using line items that are either 1) industry standards, or 2) reflect historical benchmarks, TRG’s budgets are realistic, easy to navigate, and accurate.
  • Contractor Selection and Negotiation – The best goods and service at the best prices.  General service contractors, registration companies, audio/visual suppliers, printers, photographers, florists, technology suppliers – TRG maintains relationships with many of the leading suppliers to the industry.
  • Conference and Educational Program Design and Implementation – Besides attracting key attendees, leading edge educational programming provides an event with credibility and integrity.  TRG is adept at all aspects of programming, from strategic positioning to logistics management.
  • Web Site Design – A good web site is key to the long term success of your event.  With up-to-the-minute technology providing promotion, answers, and community to attendees, sponsors, and exhibitors, TRG can provide imaginative web design with interactive capabilities.
  • Green Events – TRG understands sustainability and green events, and works to minimize the environmental footprint that events can leave in their wake.  Various techniques are employed to conserve natural resources and offset carbon emissions.
Strong Event Sales, Marketing, and Promotion
  • Marketing Plan Preparation – Comprehensive, in-depth industry analysis; target market and key list identification; strategic partnership identification; goal setting; and task/ time line are all important components of a TRG marketing plan.
  • Exhibit/Sponsorship Sales and Marketing – Professional, qualified salespeople are supported by effective advertising, including e-mails and direct mail pieces, to reach exhibitors and sponsors.
  • Attendee Sales and Marketing – Telemarketing, advertising via internet and direct mail, exhibitor promotional efforts, and strategic partnerships with influential organizations, publications, and other media are all employed to attract attendees to an event.
  • Public Relations – Press releases, press list review, press kit development, and press room management are all part of TRG capabilities.

Pre-Show Operational Capabilities

  • Floor Plan Design – A well designed floor can help sell exhibitor/sponsors, and TRG;s experience on maximizing space opportunities is apparent in the visual appeal of our floor plans.
  • Registration Systems – Using the latest in web based technology, TRG will provide and/or coordinate the most efficient and cost effective pre- and on-site registration methods available in the industry.
  • Exhibitor Services Management – on line exhibitor kits, pre-show orders, set-up, load-in, drayage, special orders, dismantle – TRG handles all operational aspects of a show from the very first order until the last truck pulls away.
  • Speaker Management – from the collection of bios, powerpoints and handouts, and course descriptions, to the facilitation of conference calls with panelists to ensure good content and audience interaction, to survey design, TRG is very experienced in the planning and execution of excellent educational programming.

On-Site

  • Registration/badges – TRG capabilities include registration company selection and supervision, including daily totals and financial recaps.
  • Multi-media Production – TRG can facilitate keynote selection, set design, power-point production, staging, and set decoration.
  • Educational Program Management – Room/stage sets, A/V Coordination, signage placement, room monitoring, handout management, speaker introductions, room counts, access control, and temporary personnel supervision – TRG has extensive experience in all aspects of education program management.
  • Networking social events – Menu planning within budget, event design to maximize networking opportunities, ticketing procedures, entertainment coordination – all of the details that comprise a successful networking social event.
  • Floor Management – Exhibition hall and satellite site management, security supervision, inernet café monitoring, and other services provided.
  • Ground Operator Coordination – Busing, off-site programs, and tours facilitated.
  • Press Room Management – Equipment ordering, staffing, and press services provided.
  • Space and sponsorship re-sale – TRG will schedule appointments with exhibitors, staff the sales room, and provide exhibitors with the opportunity to book for future events in a convenient setting.

After the Event

  • Post Event Services – Invoice review, speaker thank you letters, follow up with exhibitors and sponsors, and post-event registration analysis are all services offered by TRG.

Contact us for more information.